Alberta Consumer Confidence

Consumer sentiment in the Prairie region rose in April 2011, reaching the highest level in over a year. A decrease in the balance of sentiment about household budgets was more than offset by improvements in sentiment regarding job growth prospects and making major purchases. 

The outlook for job growth improved for the second consecutive month in April. Sentiment was on par with levels reported back in March 2010, which was the highest in recent history. The balance of sentiment about making a major purchase, such as a home or a car, bounced back after falling into negative territory in the previous month.

A positive balance of sentiment means more survey respondents said it was a good time to buy a big-ticket item, such as a home or car, than said it was a bad time to do so. This indicator is an important factor underlying the housing market.

 The balance of sentiment about the outlook for household budgets was less positive in April than it had been in March 2011, falling to the lowest levels since July 2009
Ivan Abelar

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